![]() Keywords with higher CPC often work well, but, of course, they’ll cost you more. CPC: Cost Per Click, or the cost you pay when someone clicks on an ad using that keyword.High-volume keywords give your ads more exposure, but they also give them more competition. Monthly volume: The number of keyword searches that happen each month.You’ll have to look at their monthly search volume and cost per click (CPC) to figure out their usefulness. Not all keywords are built the same even if they relate to your ad subject. Speaking of bidding costs and competition, let’s talk about two important keyword metrics. You can plug in keywords or a website, and Google Keyword Planner will give you some relevant keywords with estimated bidding costs and competition. Their client wanted to bring in new leads interested in buying a new house, so Webistry included the keyword “ new house for sale” in their ad headline. Take a look at this PPC ad and landing page from Webistry. When your keywords, your objectives, your visitors’ objectives are all aligned, everybody wins. These objectives help you understand your visitor’s search intent-the purpose people have in mind when they first click on your ad. Metric goals: How many clicks or conversions do you want to gain in a set time?.Conversion goals: What action do you want visitors to take to move down the conversion funnel?.Establish your PPC campaign goalsįirst things first- define your campaign goals before you research a single keyword. Here’s how to do PPC keyword research in five easy steps: 1. ![]() Pro tip: To make the most of your keyword choices, send your PPC visitors to a dedicated landing page, instead of a website to make the most of your keyword choices. When you choose the wrong keywords, the opposite happens: you’ll look irrelevant at best-and spammy at worst-to anyone who sees your ad. With more interested viewers, you’ll have a better chance of getting clicks and conversions. Audience match: Your platform will show your ad to people interested in the keywords you choose.(Message match is a technique that goes beyond typical best practices.) Message match: Your ads and landing pages will make sense to visitors who search your keywords, guiding them to conversion.When you choose keywords that fit your ad, audience, and landing page, you’ll have a better shot at achieving these two goals: The platform will then try to show the ad to people who search for or visit a website with that keyword. When you build an ad on a platform like Google Ads, you’ll need to choose phrases related to your subject, aka keywords. You’ll find PPC ads on search results pages, websites, and social media. PPC advertising is the general term for online advertising that charges based on visitor clicks. What Is PPC and How Can You Supercharge Your Campaigns with Keyword Research?
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